INCREASE YOUR SALES WITH ECOMMERCE SEO

Are you not happy with your online presence? With our ecommerce SEO services and experienced team of experts, your website will rank higher in search results. Be more visible, drive potential customers to your online store and stay ahead of the competition.

iCEA Group International offers SEO for retailers who want to remain competitive. Take advantage of knowledge and experience of our SEO specialists and expand the total market reach of your products. Just remember: only effective SEO strategy and quality content will get you to the top of Google.

Order a free seo audit

ECOMMERCE SEO

MEDIUM

Unique content created by us each month:

ADVANCED

Unique content created by us each month:

PROFESSIONAL

Unique content created by us each month:

ENTERPRISE

Unique content created by us each month:

12,000 characters

25,000 characters

50,000 characters

75,000 characters

Price: £925/month

Price: £1443/month

Price: £2775/month

Price: £4625/month

Linkbuilding

4

5

10

17

Initial actions included

Yes

Yes

Yes

Yes

Number of keywords

No-limit

No-limit

No-limit

No-limit

MHRS of dedicated specialist

6

6

9

12

Number of characters monthly

12,000

25,000

50,000

75,000

Global technical optimization

Yes

Yes

Yes

Yes

Connection and configuration of analytical tools

Yes

Yes

Yes

Yes

Voice search optimization

No

Yes

Yes

Yes

Server logs analysis

No

No

Yes

Yes

Google My Company - creation / verification

Yes

Yes

Yes

Yes

Google My Company optimization

No

No

No

Yes

Dedicated supervisor

Yes

Yes

Yes

Yes

Choosing an individual team of Copywriters

Sending a brief

Yes

Yes

Yes

Yes

Sample texts to the client

Yes

Yes

Yes

Yes

Verification of texts by the client

Yes

Yes

Yes

Yes

Keyword research

Core
Unlimited positioning of additional keywords

Yes

Yes

Yes

Yes

Quick win
Unlimited positioning of additional keywords

Yes

Yes

Yes

Yes

Research trends search

Yes

Yes

Yes

Yes

Analytical tools

GA installation

Yes

Yes

Yes

Yes

GA configuration

Yes

Yes

Yes

Yes

Enhanced ecommerce GA configuration

Yes

Yes

Yes

Yes

GCS installation

Yes

Yes

Yes

Yes

GSC configuration

Yes

Yes

Yes

Yes

Website audit

Setting redirection

Yes

Yes

Yes

Yes

Elimination of problems with slash

Yes

Yes

Yes

Yes

Server logs

No

No

Yes

Yes

Disable redirect wildcard

Yes

Yes

Yes

Yes

Twin sites indexing

Yes

Yes

Yes

Yes

Removal of internal duplicates

Yes

Yes

Yes

Yes

Unique meta titles

Yes

Yes

Yes

Yes

Canonicals optimization

Yes

Yes

Yes

Yes

Checking robots.txt

Yes

Yes

Yes

Yes

Optimization of the header structure

Yes

Yes

Yes

Yes

Logo optimization

Yes

Yes

Yes

Yes

404 error return 404 header

Yes

Yes

Yes

Yes

Internal linking optimization

Yes

Yes

Yes

Yes

Microdata configuration

Yes

Yes

Yes

Yes

Setting unique H1

Yes

Yes

Yes

Yes

Backlinks analysis

Broken link analysis

Yes

Yes

Yes

Yes

Historical analysis

Yes

Yes

Yes

Yes

Quality of links

Yes

Yes

Yes

Yes

Anchor analysis

Yes

Yes

Yes

Yes

Comparison with competition

Yes

Yes

Yes

Yes

Historical activities of the competition

Yes

Yes

Yes

Yes

Strategy

Preparing a 3q strategy

Yes

Yes

Yes

Yes

Meeting with the client

Yes

Yes

Yes

Yes

Making corrections to strategies

Yes

Yes

Yes

Yes

Acceptance of the strategy

Yes

Yes

Yes

Yes

Setting business targets

Yes

Yes

Yes

Yes

Allocating milestones

Yes

Yes

Yes

Yes

Assigning tasks to be performed

Yes

Yes

Yes

Yes

On-site content

Meta title

Yes

Yes

Yes

Yes

Meta description

Yes

Yes

Yes

Yes

Hx headers

Yes

Yes

Yes

Yes

Category descriptions

Yes

Yes

Yes

Yes

Product description

Yes

Yes

Yes

Yes

Blog entries

Yes

Yes

Yes

Yes

Guidelines for creating blog content

Yes

Yes

Yes

Yes

Linkbuilding

Content marketing

Yes

Yes

Yes

Yes

Nap

Yes

Yes

Yes

Yes

Technical manual optimization

Regular page crawl

Yes

Yes

Yes

Yes

Fix bugs after crawl

Yes

Yes

Yes

Yes

Responding to algorithm updates

Yes

Yes

Yes

Yes

PSI

Yes

Yes

Yes

Yes

Answer box optimization

Yes

Yes

Yes

Yes

Voice search optimization

No

Yes

Yes

Yes

Crawl

Canonical

Yes

Yes

Yes

Yes

404 redirects

Yes

Yes

Yes

Yes

301 redirects

Yes

Yes

Yes

Yes

302 redirects

Yes

Yes

Yes

Yes

Apparent 404

Yes

Yes

Yes

Yes

Duplicate title

Yes

Yes

Yes

Yes

H1 duplication

Yes

Yes

Yes

Yes

Structured data

Yes

Yes

Yes

Yes

Internal linking

Yes

Yes

Yes

Yes

Sitemap optimization

Yes

Yes

Yes

Yes

Competition analysis

Keywords

Yes

Yes

Yes

Yes

Content

Yes

Yes

Yes

Yes

Seo solutions

Yes

Yes

Yes

Yes

Competition analysis linkbuilding

Yes

Yes

Yes

Yes

Reporting

Top 3 rank

Yes

Yes

Yes

Yes

Top 10 rank

Yes

Yes

Yes

Yes

Top 50 rank

Yes

Yes

Yes

Yes

Number of clicks

Yes

Yes

Yes

Yes

Number of views

Yes

Yes

Yes

Yes

Share of organic traffic in total traffic

Yes

Yes

Yes

Yes

List of subpages with the highest organic traffic

Yes

Yes

Yes

Yes

The most popular phrases on the website and their tagets

Yes

Yes

Yes

Yes

Largest increases in position

Yes

Yes

Yes

Yes

Traffic acquisition channels

Yes

Yes

Yes

Yes

Sales channels

Yes

Yes

Yes

Yes

Devices used by users

Yes

Yes

Yes

Yes

Customer profile

Yes

Yes

Yes

Yes

Rate conversion for customer groups

Yes

Yes

Yes

Yes

Returning users

Yes

Yes

Yes

Yes

Consultation

Yes

Yes

Yes

Yes

Amount of content produced

Yes

Yes

Yes

Yes

Linkbuilding

Yes

Yes

Yes

Yes

Actions on the website

Yes

Yes

Yes

Yes

SEE MORE
What is SEO?

There is no single universal definition of SEO. In general, positioning is a set of many activities aimed at improving the visibility of a site on the Internet. These activities include repairing technical errors, improving the site’s legibility, internal and external linking or proper content formatting. Every detail matters. In the case of Google algorithms, even the quality of posted texts play a major role! The search engine prefers substantive and attractive content for the reader.

What is SEO?
Why is SEO important?

The better your website is optimized, the more trust search engines place in it. A trusted website appears more often on the first pages of Google results, thanks to which Internet users can find it more easily. It is estimated that the page that shows up first after entering the given phrase, procures 31.7% of the total amount of clicks!

Search engine optimization generates an increase in organic traffic, which is the most valuable kind of traffic. Visits to a properly positioned website are not random – we receive conscious users looking for specific products or information.

How long do you have to wait for the positioning effects?

Unfortunately, like the previous question about the definition of SEO, there is no single, commonly accepted answer. It all depends on the industry in which you operate and the degree of competition. In some cases, the first effects of positioning will be noticeable after just a few weeks, in others – it may even take a few months. However, it is worth equipping yourself with patience.

How long do you have to wait for the positioning effects?
Why should you trust us?

There is an abundance of companies offering SEO services, however no other agency in the country has an equally extensive human resource base. iCEA Group International employs more than three hundred experts in various fields. Our team includes: experienced positioners, programmers, UX specialists, graphic designers, copywriters, journalists and editors. The vast human resources’ potential allows us to tailor our services to the individual needs of every client.

It is worth noting that iCEA Group International is the first agency in Poland to offer the SEO360 service, a package providing Internet marketing services with an unprecedented complexity. We support our customers from the ecommerce sector at every stage of their online store operation – starting from the design, through the implementation of online payments and product launches, to the promotion and generation of sales.

WHY iCEA GROUP INTERNATIONAL?

Plusgum Łukasz Pyrc has been cooperating with iCEA Sp. z o.o since 2014. The cooperation concerns website positioning and implementation of Google Ads campaigns for the automotive industry in Poland.

With pleasure and conviction we recommend iCEA Sp. z o.o. as a trustworthy Business Partner. The company has been successfully positioning our website and running Google Ads campaigns. We certify the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Plusgum

With pleasure and confidence, we recommend iCEA Sp. z o.o. as a trustworthy business partner. This company has been very successful in positioning our website. We confirm their reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their extensive knowledge of the field, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Neness

Sneaker Peeker has been cooperating with iCEA Sp.z.o.o. since 2019. The cooperation involves website positioning and Google Ads campaigns for the fashion industry (shoe store) in Europe.

We are pleased to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been successfully positioning our website and running Google Ads campaigns. We declare the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Sneaker Peeker

We are happy and convinced to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been very successful in positioning our website. We certify the reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

SAM-BUD-ROL

KARTES, MONIKA SAFERNA has been cooperating with iCEA since 2019. The cooperation revolved around website positioning for the fashion and accessories industry in Poland.

We recommend iCEA Sp. z o.o. with great pleasure and belief as a trustworthy Business Partner. This company has been very successful in positioning our website. We declare reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Hair Lux

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    SEO for Ecommerce

    If you sell things and want to reach the broadest potential audience, having a well-optimized eCommerce website is a requirement.

    Why? There are various advantages.

    An excellent eCommerce website can help you learn the fundamentals about your clients, such as their demographics, age groupings, and how they discovered you.

    You may then utilise tracking to analyse your visitors’ activity and get to know them better.

    An eCommerce website, on the other hand, does much more. It can also assist you in determining where problems exist. For instance, which traffic sources are ineffective, which offers are unappealing, and cart abandonment concerns and their likely reasons.

    Of course, the more apparent reason you would want to optimise your site is the global rise of eCommerce. Year after year, eCommerce grows, and this trend continues.

    That’s fantastic if you’re already online. However, if you don’t take aggressive actions to boost visibility, you risk becoming invisible to new prospects and leads.

    How do you go about doing that? It’s simple: use SEO for eCommerce.

    Ecommerce SEO – what is it?

    On-page SEO is a key initial step in increasing traffic and revenue to your eCommerce website. There are many how-to articles and tutorials available on the Internet that provide general SEO advice, but there are much fewer that specifically address the needs of eCommerce company owners. We’d like to provide you with a basic review of eCommerce on-site search engine optimization. It’ll be plenty to get you started, ensuring you’re sending Google the right signals and positioning you for SEO success.

    Ecommerce SEO is the practice of increasing the visibility of your online shop on search engine results pages. You want to rank as high as possible when people search for the things you offer so that you can obtain more visitors. Paid search may get you traffic, but SEO is far less costly. However, you should not overlook your site’s static, non-product-oriented pages, such as the following:

    • homepage,
    • about this page,
    • page of frequently asked questions,
    • articles for the blog,
    • answers from the Help Center,
    • page of contact.

    Make a list of relevant and related keywords for those pages. Tools like Uber Suggest making it simple to uncover semantic keywords that go well with a single long-tail term.

    Why Is SEO Important For Ecommerce?

    When a customer requires a product or service, what do they do? Many people use Google to find information. They seek alternatives, advice, comparisons, and other data to aid their decision-making. You lose essential access to qualified and interested eCommerce buyers if your website does not show in the SERPs. Your items may have an SEO presence on the Internet, but are they easy to find?

    This is where an eCommerce SEO agency enters the picture. It enables you to communicate with your target audience without paying for ads. Once you’ve attracted visitors to your site, you can wow them with high-quality items, engaging text, and compelling calls to action. You are doing your business a disservice if you simply optimise your website for humans.

    How to Create an Ecommerce SEO Plan?

    Ecommerce SEO services may seem daunting, particularly if your website already has numerous items. Yes, it will take time, but with the right plan, you can make it go faster.

    • Prioritise pages: Which of your website’s pages get the greatest traffic? Begin with them. Furthermore, if you want customers to focus on a certain flagship product, make it the priority.
    • Make a workflow: SEO necessitates many unique criteria. This includes selecting keywords, adding metadata, accurately identifying your photos, providing alternative image characteristics, and integrating relevant keywords.
    • Analyse your competition: Your eCommerce SEO strategy should aim to outwit your competitors. Examine the websites of your top rivals and their SEO efforts. Determine how you can improve yours. Conversion rate optimization should be used after SEO. We’ll go through it in greater detail later. Continue reading for more information on implementing an efficient eCommerce SEO plan.
    • Ubersuggest: Ubersuggest was addressed briefly before. This is an excellent tool for determining the ideal keywords to target for your eCommerce site and for finding related eCommerce keywords that will help you improve your results. Simply enter a term that is relevant to your product. The program will scrape numerous websites for data on similar keywords, CPC, search volume, and other factors.
    • Ahrefs: Optimise and monitor your eCommerce strategy using Ahrefs. It’s ideal for locating backlinks to your and your competitors’ websites. By contacting that individual and creating a friendship, you may be able to grab a link to your site if someone has connected to your competition. Offer to connect to their site, then recommend one of your high-quality articles that their audience would like.

    Why Should You Combine SEO And CRO?

    CRO was mentioned briefly above, but what does it have to do with SEO? The answer is that a customer must undergo two phases to acquire your eCommerce merchandise. People won’t convert to your offerings if they can’t locate your site (SEO). Similarly, all the visits in the world won’t generate revenue if you haven’t optimised for conversions.

    When you combine SEO with CRO, you have a potent set of methods to help you increase conversions and revenues. Because eCommerce product SEO has become more competitive, you’ll need to find new eCommerce SEO strategies to attract more visitors to your site and move them through the sales funnel.

    Many eCommerce shop owners want to increase conversions immediately. That’s a good attitude, but you’re already ahead of the game. Before converting individuals to your offerings, you must first attract them to your website. Starting with eCommerce services is a great place to start.

    How to improve eCommerce SEO

    Organic traffic is unlike any other type of marketing traffic. Each site visitor is free, and every free session is a prospective sale. Unlike sponsored initiatives in search or social, organic consumers do not incur any upfront marketing expenditures.

    However, many online shops become stuck in a holding pattern regarding eCommerce SEO growth. They don’t know how to create landing pages that attract high-quality traffic and perform well in search. Raising your exposure organically instead of buying visitors is not as straightforward as increasing your advertising expenditure.

    If you feel like you’ve reached a ceiling regarding the successful eCommerce SEO you can produce, we’re here to assist. Follow the advice in this tutorial to help you improve your site’s ranking potential. This should provide a starting point for reviewing your site and determining where you should spend your efforts this year and in the future.

    Prepare for voice searches: Voice search with the assistance of personal assistants is becoming more popular. In 2017, over 13% of all residences had a speaker, which is predicted to rise to 55% by 2022. Now is the moment to begin focusing on voice search inquiries.

    Consider creating an answer part of your website, similar to a FAQ page, to handle issues. You may also use Schema markup to list responses on your product pages explicitly.

    Look at the historical data obtained by your on-site search or through Internet inquiries on Google’s Search Console to identify what questions to answer. Take note of the questions people are already asking, and provide a means for them to get the answers.

    To appeal to crawlers and voice search users, make each inquiry a separate page and answer the question as thoroughly as feasible.

    Recognise opportunity pockets: Most likely, the ranks on your site fluctuate greatly. Many categories and product phrases are likely to rank well, while others rank far lower in Google’s page listings. Your key goods will likely drive most of your organic traffic, whereas lesser things will struggle to get links.

    Strategic eCommerce SEO teams from the best SEO agency will evaluate these rankings daily to identify the categories and product detail pages requiring more content. A tool like SEMRush provides you with an up-to-date snapshot of your organic search rank and an estimate of how that placement should translate into traffic.

    You have limited eCommerce search engine optimization resources at your disposal. Use this data to identify low-hanging fruit that can be readily optimised for improved results and underperforming sites that should be performing better.

    Organise your HTML: HTML refers to the code and other components on your web page that instruct a customer’s browser on how to show your content. Google also uses HTML to comprehend the context of the material and how it is presented to human visitors.

    Your consumers would see a blank screen or a mess of unreadable content if you didn’t use HTML. Headers, meta descriptions, and title tags all assist users in understanding what your website is about and how to discover the most relevant content to them rapidly.

    Google analyses your HTML data to determine the relevancy of your content. Good HTML use is a ranking factor since the easier it is for a crawler to discern what your material is about, the easier it is for consumers.

    Examine your HTML to ensure it isn’t outdated, too large, or doing more damage than good. A few changes might boost your eCommerce search engine optimization while enhancing your site’s overall performance.

    Assist Google in understanding your video: Video content is an excellent approach to increase brand visibility and enhance eCommerce search engine optimization. Almost 66% of buyers say they purchased a product after seeing a promoted video on social media. Furthermore, video content has improved organic traffic by 157% when combined with good text.

    When companies post video material, most fail to include textual transcripts. Google will see that you have submitted a video, but without the transcript, they will have no idea what it is about.

    If you intend to create videos regularly, try uploading the video to YouTube and embedding it on your website alongside the transcribed audio below. Ensure the material is well-formatted and legible. This provides context for your video to Google and appeals to customers who want to know what the film is about before they push play. Separate topics using headers and divide the material into tiny, easy-to-skim paragraphs. Your video material becomes the video’s blog article.

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    How to do SEO for an eCommerce website

    There are approximately 20 million eCommerce sites on the Internet, and it is projected that during the next 15-20 years, these online platforms will account for more than 90% of all purchases. You’ve got an idea from this about how businesses like Flipkart, Amazon, and others become market giants in a very short period. Yes, the cause is the fast-increasing popularity of Internet purchasing. But did you realise that what counts the most in dominating the eCommerce market besides having high-quality items and excellent customer service? Your online store must appear at the top of SERPs – this is where eCommerce SEO comes into play!!

    However, while search engine optimization is important for all websites, it has a greater impact on eCommerce sites. When it comes to online purchasing, customers frequently look for the desired goods on a search engine rather than searching for a specific eCommerce platform. As a result, it is vital to rank your eCommerce website in the top rankings of search engines so that it is accessible to the audience connected to your speciality before other rival websites, and you may gain higher traffic and conversion rates. However, it is pointless if your site is not ranking in the top ranks of search engines. As the saying goes, the safest place to conceal a corpse is on Google’s second page. In the same vein, we’ve included the greatest SEO strategy for ensuring the success of your eCommerce site below.

    Keep the site secure: Because an eCommerce platform interacts with millions of users’ data and a high number of transactions occur on the platform each day, it is critical to maintaining the website’s security. Furthermore, as cyberattacks on eCommerce platforms grow, such as the leakage of banking information, account hacking, and so on, customers become more cautious and demand a more secure website. And, certainly, the search engine considers the security quality of your site while ranking it on SERPs. The first and most important thing you must verify is that your eCommerce site has HTTPS and SSL certification to protect critical data or information. HTTPS (Hypertext Transfer Protocol Secure) enables the browser to establish a secure connection to the server on a normal port. At the same time, SSL (Secure Socket Layers) adds an extra degree of protection for data encryption.

    Furthermore, you should always back up the site data so that if the data becomes lost or disrupted, you can immediately restore it without disrupting the users. To reduce the danger, you can also encourage your users to change their account passwords regularly and keep your website up to date.

    Create high-quality backlinks: Backlinking has long been regarded as a website’s most real and valuable SEO best practice. And in the context of eCommerce SEO, it becomes much more significant since if your platform is suggested to the audience by credible sources, it may produce a lot of traffic to your website. When generating backlinks, remember that the third-party resource must be legitimate. The linking should be relevant to your topic since spammy or irrelevant connections might lead to your site being punished. You may begin to create backlinks for your eCommerce site by employing infographics on social networking platforms, directory submission, Q/A platforms (Quora, etc.), and many other methods.

    Guest blogging is the ideal technique to generate high-quality backlinks because search engines favour it. You may simply submit blogs relating to your subject, but you must guarantee that the provided material is valuable to the consumers in addition to link building. Another popular method for obtaining backlinks is to search for expired resources related to your subject. You need to locate these non-working websites and contact the individual in question to provide them with an alternative link.

    How to Develop an Ecommerce SEO Strategy

    Many e-tailers are unclear about where to begin with an eCommerce SEO plan due to regular algorithm changes, new search engine feature improvements, and contradicting recommendations. That’s why we’re revealing a handful of our tried-and-true eCommerce search engine optimization methods for 2022 that may help your company achieve substantial results.

    What steps should you take to improve your eCommerce SEO strategy?

    With these strategies to improve your eCommerce SEO strategy, you can improve your organic search ranks and boost website traffic, brand recognition, and conversions:

    Keep an eye on your SEO exposure: Every year, Google is known to make at least two or three major algorithm changes. The most recent changes favoured mobile-friendly sites that use the HTTPS protocol.

    Make use of third-party tools to track your SEO exposure regularly. Regarding organic performance, being proactive might help you remain ahead of the pack.

    Optimise for site search: Even though site search is not one of the SEO best practices, it is an important online function that influences how buyers locate things. Regarding product pages, include keywords with high internal search traffic in the H1 and H2 headings, meta descriptions, and body copy. This will assist you with product placement and keyword concentration on search engine results pages.

    Bonus tip: use Google Analytics’ Site Search feature to see what your visitors are looking for on your site. This feature can be enabled in “View Settings” under “Site Search Settings,” after which you can enter your search parameter query. The search keywords can be examined in Google Analytics under the Behaviour – Site Search section.

    Make your content more optimised: Although this is a large category, we’d like to concentrate on two primary areas: category pages and product descriptions.

    Category pages: Treat category pages like separate home pages in terms of content. This means optimising your content (links, H1s, and so on) for the term you’re attempting to rank for. This will give your material a broader feel and boost your chances of ranking for somewhat more broad phrases.

    Product descriptions: Product descriptions can be difficult for e-tailers who sell products from companies with an online store. Focus on the psychology behind the product to set yourself apart from the competition. Why would someone buy this product in particular? Give additional information than the general information provided by the manufacturer.

    Consider the phrases you’re attempting to rank for from a search engine optimization standpoint. We don’t advocate keyword stuffing; as such, spend a little time researching keywords that sound right for your products and incorporating them where they belong.

    Toss in the breadcrumbs: When it comes to items and product categories, website breadcrumbs help Google and your customers comprehend particular parent-child relationships. Consider it a road plan that helps crawl and index your site easier for search engines. This tried-and-true strategy may help boost your rankings and User Experience with little effort.

    To allow rich snippets and knowledge graphs, use the markup: As an e-tailer, you may provide search engines with extensive product information to display directly on the search page, like review ratings, availability, and price. Google and other search engines are aggressively rolling out new formats for search results.

    Sites included in Knowledge Graphs and Rich Snippets are now the first places visitors go. Having your website appear in this section of the SERP can help you get more clicks and, in turn, more visitors.

    Add testimonials from customers: Customer reviews are treated by search engines as fresh website content and interaction, all of which impact results. Add customer reviews to your eCommerce SEO strategy to drastically improve the User Experience by giving your company third-party legitimacy.

    Allow canonical tags to be used: Canonicalization also referred to as canonical tagging, informs search engines that a page URL refers to a default master page. This is especially beneficial if you have pages with many URLs.

    Canonical tags, in this case, move SEO credit from identical URLs to the default page that you wish to rank. It’s a simple but crucial change that may significantly influence search rankings.

    Best Practices for Your Ecommerce SEO Strategy

    When you run an online company, it’s reasonable to assume that your eCommerce shop has a lot of riding. If your eCommerce SEO website does not rank well in search engines, your prospects of attracting clients are minimal. You will not be able to generate as much money as you want.

    We’ve put together a list of eCommerce search engine optimization recommended practices to help you optimise your online business for high search engine rankings. Follow our recommendations to guarantee that your eCommerce site has the highest chance of SEO, ranking well in organic search. The following is a list of SEO best practices compiled.

    We offer the following eCommerce search engine optimization recommended practices to assist company owners in improving their rankings and conversions while also avoiding getting punished in search. Following this tutorial, you’ll learn about our best SEO techniques for eCommerce sites and how to use them on your website.

    Four eCommerce SEO best practices

    1. Use crucial keywords. Make sure your sizes, dimensions, colours, pricing, and other data are simple to discover, read, and comprehend to make your product information pleasant to buyers and search engines. Consider if you should offer measures in standard, metric, or both if you have website visitors from different countries. Check product photos or photographs against actual products to guarantee colour and size accuracy.

    Some businesses hide product pricing until consumers add it to their shopping baskets. This might be owing to a special deal or a retailer’s effort to circumvent a manufacturer’s minimum stated price guideline. Although not directly affecting search engine optimization, if customers do not see pricing information on a product page, they are more likely to leave immediately. This may lead to a larger bounce rate, which we’ll discuss more in the next section.

    2. Create with the customer in mind. The design of your website and product pages should enhance rather than distract from the purchasing experience. Even if you offer the trendiest, most attractive things in your business at the greatest pricing, if your website is difficult to use or search for, customers will get annoyed and abandon it.

    Design is also a significant aspect of SEO. If a search engine detects that your website has a high bounce rate, users leave rapidly after seeing a page – your SEO rankings may begin to deteriorate. Even if visitors don’t discover what they’re looking for right away, a well-designed website may assist reduce bounce rates by encouraging them to explore a few more pages.

    Your eCommerce website should be simple to use, with clear menus or navigation choices that explain what visitors will see when they select a link. You should also utilise graphics wisely since a slow load time may cause more anxious customers to abandon their carts. And, you guessed it, load speed is also an SEO ranking component. As a result, it’s in your best interests to maintain your pages as quickly as feasible.

    3. Avoid URLs that are crowded and difficult to remember. A URL is an address that a website visitor uses to access a page on your eCommerce business. URLs may hold a lot of information in a tiny amount of space. They may include categories, products, file kinds, and even actions. According to SEO guidelines, URLs should be as simple as feasible and include keywords related to the content of the generated page.

    A search engine can derive numerous bits of information from that URL you sell lawnmowers, but you also have a green gas-powered type, etc., but anybody can determine what that URL links to just by looking at it.

    4. Include Alt text on your photographs. You’ve undoubtedly heard of Alt text if you’ve ever uploaded an image to an SEO website via a CMS or manually in HTML. Alternative text is a line of text that may be utilised in several ways. It may be shown instead of a picture or when the user’s cursor lingers over the image in some browsers.

    Another SEO marketing technique to obtain critical keywords on your site is using Alt text. When it scans your website, a search engine does not understand your photos or why they are on a given page. The Alt text, on the other hand, may inform search engines that your picture is of a lawnmower. This also adds context to the page – for example, a page with a lawnmower picture is likely to have material about lawnmowers.

    When showing a product picture in Flash, avoid situations where the Alt text may not be seen. Even if your product or category page already has essential SEO keywords, Alt text provides context for the photos on the page and may help them appear in image searches for those keywords. Users who are legally blind or have difficulty viewing websites can benefit greatly from Alt text.

    Analyse your competition

    Competition analysis is crucial for any business to optimise its website and improve rankings. Before SEO optimization, knowing your competition is important before SEO optimisation, as it helps you determine what you need to do and where to improve. The more you improve your search engine optimization, the better your search rankings, as you can develop better eCommerce SEO strategies and tactics to improve your website for search rankings. Competition analysis in SEO for eCommerce websites is important for:

    • Encouraging innovations and new ideas.
    • Encourage you to focus on every aspect of your business and help you improve your business.
    • To understand what works in your niche and what does not.
    • For developing better content and understanding target customers, especially when you are new to the market.

    Identify your competition in SEO: Analysing your rivals in SEO is not similar to analysing competition in your niche; how? Because businesses might use the keywords from similar industries but different niches and big giants, you have to compete with businesses on SERPs. For instance, for a women’s clothing business, on keywords like best women tops or best women shirts, the business has to compete with other clothing businesses. While writing a blog on your website related to similar topics, you might be competing with giants or famous bloggers. So, you need to identify your competition on SEO for eCommerce more than industry.

    Keyword difficulty in competition: Competition analysis in SEO is also important for keyword research. Use a competitor analysis tool to determine your competitor’s keywords, and analyse factors such as backlinking data and keywords used. Using these analyses, you can understand their keywords to drive customers. Analyse these keywords and competition in these keywords. Sometimes businesses use keywords that are popular and used by competitors. However, they might not work for you; these keywords are highly competitive and have difficulty driving traffic. Analysing competition in eCommerce SEO keywords can help you understand what you need to use. Make sure you create a balance between competitive, popular and less complex keywords.

    Analyse on and off-page SEO of your competitors: On-page and off-page SEO both work together for SEO ranking. Analysing your competitors on and off-page SEO helps you understand what content they publish, the various keywords they use, and why customers are attracted to their websites. Also, understand where they are lacking, so you can avoid mistakes and improve your on-page and off-page SEO.

    To wrap up, analysing competition in SEO is important for existing and new websites, so know whom and what level of competition they have. Moreover, you can understand what your customers prefer. These analyses will help you better understand what and where you need improvement. Competition analysis in eCommerce SEO helps you understand a few tips better, and you can avoid mistakes.

    Pick correct keywords

    You might have heard keywords are a crucial part of SEO numerous times, but that’s a fact. Right keywords are important for making your eCommerce SEO strategy right. Keywords are the foundation of the SEO strategy; if done right, they can help you improve your SEO rankings and drive traffic to your eCommerce platform. Keyword research to pick correct keywords for eCommerce can be done in two ways: start your keyword search from scratch or analyse your competitors on SEO of eCommerce websites for keywords.

    You can use various tools such as Google trends or other platforms to find the right keywords and analyse your selected keywords to pick the correct ones for your platform. Keywords are crucial to set your website optimization in the right direction. Here are a few steps and considerations you need to follow to pick the right keywords for your eCommerce website:

    Use keyword tools: Use various tools such as Google Trends and other keyword finder tools to start your keyword search from scratch. List down a few short-tails and long-tail keywords for analysis. Analyse these keywords based on:

    Search volume: Selected keywords should have high search volume, which means how many visitors click or search about that keyword. The higher the keyword search volume, the higher chances of driving organic traffic.

    Difficulty ranking: Sometimes, high search volume keywords have high traffic, and it becomes difficult for websites to compete with existing and established websites in high competitive keywords. Therefore, try to use keywords for SEO for eCommerce product pages with low competitiveness.

    Relevancy: Keywords for eCommerce SEO should not be based only on competitiveness or difficulty and search volumes but on your website content relevancy. Ensure you select keywords relevant to your website content rather than high random search volume. When search engine crawlers crawl through websites to evaluate your content, non-relevant keywords will have a negative impact.

    Purchase intent: SEO for eCommerce websites, the purchase intent of visitors makes a huge difference. You need to select keywords with high purchase intent. If your keyword has high search volume but a low conversion rate, there’s no point, as you will find it difficult to convert leads. Therefore, make sure you analyse the purchase intent of selected keywords and pick the keywords with high purchase intent. Users who search such keywords are more likely to make purchases than others.

    Analyse your competitor’s keywords: one important way to find the right keywords for your eCommerce website is through your competitors. Analyse your competitor’s on-page content to know keywords and analyse why and how customers are reacting to those keywords, and it will help you find the correct keywords for advanced eCommerce SEO.

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    Best Ecommerce SEO Tools

    To be the best, you must utilise the best, and for a successful eCommerce SEO strategy knowing and employing the finest SEO tools is critical. We’ve detailed some of our favourites for backlink information, keyword research, and more, ranging from classic SEO tools to industry disruptors.

    We propose the following SEO tools for eCommerce:

    Google Structured Data Testing Tool: Google’s Structured Data Testing Tool aids retailers in creating new Internet pages and the manual optimization of current ones. Most significantly, this tool verifies the correctness of structured data. Structured data and schema.org are commonly pulled into Google’s Knowledge Graph, a crucial advantage that can increase search visibility.

    Google Analytics: Google Analytics should be used if you own or administer a website. Google Analytics collects, visualises, and analyses website data to aid in your company’s growth.

    You may attribute website traffic to various sources using Google Analytics, and you can use eCommerce monitoring to track purchases. Goals may be used to track lead generation conversions, or real-time reports can be used to keep track of your website. We propose Google Analytics as one of the greatest SEO techniques for measuring and improving the performance of your website, regardless of its size or industry.

    Google Search Console: When it comes to increasing your organic search visibility, we recommend starting with Google Search Console. This application employs search analytics to assist you in optimising content, submitting your websites and particular URLs for indexing, and receiving website issue notifications. Overall, Google Search Console aids you in gaining a better understanding of how Google sees and ranks your sites.

    Google My Business: Any business may develop and maintain a highly prominent web presence that appears in Google search results using Google My Business. This free eCommerce SEO tool provides photographs, hours of operation, customer reviews, and more to help companies interact with customers.

    We encourage eCommerce firms to use images and material to strengthen their overall branding on their Google My Business profiles. Additionally, firms should highlight what makes their products stand out and respond to client feedback promptly.

    Google Tag Assistant: Tag Assistant assists you in suitably configuring Google Ads, Google Tag Manager, Google Analytics, and other tags. Use this tool to keep track of your website’s tags, spot mistakes, and make suggested changes. Overall, this simple browser plugin saves time and assures that data from Google tools is reliable.

    Google Ads Keyword Planner: Are you looking for keyword suggestions? Even though this tool was created for Google Ads campaigns, it might still be useful for organic SEO.

    To find similar terms and estimate search volumes, use Google Ads Keyword Planner. You may also export this data to Google Ads for subsequent examination.

    Google PageSpeed Insights: The Google PageSpeed Insights API (PSI) evaluates page speed and makes recommendations to help you improve it. This programme also gives lab and field data, which may be used to troubleshoot performance issues and record a realistic User Experience in the real world.

    The time it takes for a page to load impacts organic search rankings. As a result, we suggest businesses utilise Google PageSpeed Insights regularly to verify that their websites load quickly and appear in organic search results.

    Is SEO enough for eCommerce?

    Search engine optimization (SEO) is the process that makes your website rank higher in Google search results. If you are hoping to start a blog page, reference website, or eCommerce website, investing in professional eCommerce SEO services can be a game-changer for your website.

    For eCommerce websites that operate only online, 90% of the dealings are done through the digital medium. Hence, it is extremely necessary to implement resources for the business and use them to the fullest. Higher SEO ranking will make your business credible, help you gain your customers’ trust, increase conversion rates, and, most importantly, contribute to a higher revenue income.

    Let us discuss a few reasons why SEO is important for eCommerce websites:

    1. Spreads the name of the brand: With sky-high competition in the market, many eCommerce SEO websites get lost in the process. Some might not even survive through the initial months. In such a tight-knit condition, any starting business needs to stick around longer and advertise itself properly to the potential audience. SEO strategies make sure that your business shows up higher in relevant search results, making your business name recognisable to viewers.

    2. Reduces investment costs: Any business needs a certain amount of promotion and advertisement. Traditional mediums like televisions, radio, and newspapers are heavier on the budget when compared to digital marketing. SEO practice is one of the major aspects of digital marketing, and it does not dig a hole in the pocket. It is also more effective eCommerce SEO marketing than traditional methods, as almost 80% of buyers depend on digital mediums and eCommerce websites for necessary shopping. Coming up in their Google search results widens their opportunities of exploring more choices.

    3. Increases conversion rates: SEO practices convert viewers to actual buyers. It helps in turning impulses into actual purchases. For example, a viewer has been thinking of buying a dining table for over two months but is not sure about the purchase. Every time he searches for it on the Internet, Google suggests your eCommerce SEO audit website, which sells different dining table models and other furniture.

    The viewer starts exploring the website and is tempted to buy one from you. After two days of constant suggestions on the Internet, the customer might be compelled to make a buy. The best part is that, along with a dining table, he might have been willing to invest in matching cushions recommended by your product page. This not only increases SEO conversion rates but also increases total purchase value.

    4. Creates more engagement: Any business needs to create more engagement opportunities for their customers to increase the credibility and visibility of their brand. SEO allows viewers to engage more internally with a website by considering their viewing patterns. If a viewer clicks on your website for a considerable time, then because of SEO practices, your website will be suggested to the viewer on relevant search results. This will increase your pay per click and create more engagement for people who might be interested in your website.

    5. Optimizes User Experience: Proper SEO planning can improve User Experience and drive more people to an eCommerce website. You can personalise blog posts using SEO tools that will tell you what topics will increase traffic and what answers your customers want. Organising your content according to the needs of the viewers and customers will increase efficiency.

    You can also determine which pages on your site are the most visited and utilise this to design your content accordingly. You can optimise speed, engagement, and conversion and use a writing model that is catchy enough to draw potential buyers.

    As eCommerce SEO websites work only on digital platforms, SEO marketing is the only means for them to grow their business. People will learn about a particular eCommerce business through this major technique and get invested in it. In the 21st century, the Internet has become a powerhouse of knowledge and intent. Everyone searches for everything in Google – from affordable thrift stores to heart attack symptoms. If the Internet suggests something, then it is mostly considered validated.

    Hence, suggesting a particular eCommerce website that ranks higher in the search results makes the business authentic and credible. Along with other benefits, an eCommerce SEO agency gives good visibility to the business, which ultimately helps it to grow and develop into successful eCommerce hubs.

    How to combine SEO and PPC campaigns for eCommerce?

    SEO and PPC are arguably the two sides of the same coin; they help eCommerce businesses grow in terms of more customers, visibility, brand awareness, etc.

    Where SEO brings organic traffic and has a long-term strategy, PPC is short-term and drives traffic instantly by paying for ad space. Both PPC and SEO intend to convert your traffic into potential leads. Therefore, due to these similarities, integrating both Campaigns is achievable in eCommerce and works effectively for brands.

    Aligning PPC and SEO for eCommerce can bring benefits and optimum results. Here’s how you can combine SEO and PPC campaigns for eCommerce:

    Share your keyword data: Running keyword search separately for PPC and SEO will take a lot of time and effort as it doubles the data. Determine both PPC and SEO for eCommerce Websites that have high conversion rates. Optimise integrated strategy based on keywords.

    Use visual consistency for both: Google brings new updates occasionally to offer the best User Experience to web users. Visual elements of ads and websites are not crucial factors in attracting and retaining customers on your platform. Therefore, ensure visual consistency on PPC and SEO for eCommerce by aligning videos, images, text, etc., for better visual appeal.

    Integrate ads with eCommerce feeds: Google Ads now allows you to add your product page into ads, which means you can directly promote your product and bring customers to the product page where they can make purchases. These product pages can be integrated into ads, and you can promote your product and boost your eCommerce.

    Boost your visibility: The most important benefit of combining PPC and SEO is exposure to new customers. Integrating ads and SEO can boost your brand visibility to a new level. When they start achieving higher ratings, marketers and businesses often tend to drop PPC and only focus on SEO. However, Google has started providing PPC on top of search results, so customers are likelier to notice PPC faster than a website. Therefore, even if you are starting to achieve higher ratings, don’t leave PPC to integrate both and boost visibility.

    Boost social media visibility and use data: Social media platforms are highly dynamic and targeted. Many platforms such as YouTube, Facebook, Instagram, TikTok, etc., offer targeted and highly specific audiences for your ads, leading to higher visibility and chances of high conversion rates for advanced eCommerce websites. However, these ads will bring a lot of data; you will understand your target audience better about what they like and what they don’t like, which product from the website is most clicked or visited, etc. Using such data, you can optimise your website batter and focus on improving your SEO strategy.

    Test with PPC: One of the best benefits of integrating SEO and PPC is to test a few things you want to use for SEO over PPC and check how your target audience interacts, such as keywords. You can check organic and SEO keywords through PPC to analyse their performance and whether you can improve your SEO.

    Automate your PPC and SEO: Though the manual process of bidding for PPC can bring you control. However, automating your PPC and SEO can provide you with real-time insights. Automated and artificial bidding will help you create balance for an unstable or rigid time.

    Integrate your Amazon ads and eCommerce SEO: Customers’ decision-making process is highly dynamic and moves through various stages before the final decision. Amazon PPC product categories and rankings on organic search results are a great idea to boost your eCommerce revenue. Integrating Amazon and organic search results can benefit SEO eCommerce product page promotion strategy.

    To wrap up, integrating or combining PPC and SEO for eCommerce can be useful and effective for sources; reduce your tasks by aligning or combining into one, boosting visibility and brand awareness. These are some ways to combine SEO and PPC; however, what works for you will depend on how you work and use it for your potential.

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    Conversion too low? Improve your User Experience

    So, what exactly is “SEO User Experience”? User Experience is “a person’s perceptions and responses because of the use of or looking forward to making use of a product, device, or carrier.” In which logo picture, presentation, capability, gadget normal overall performance, interactive behaviour and assistive competencies of the interactive system, the individual’s inner and physical kingdom due to prior evaluations, attitudes, talents, and individual, and the context of use determine consumer enjoyment.

    4 essential secrets for improving User Experience and increasing eCommerce SEO conversion rate:

    1. The first secret is remote user testing. Companies such as Google, Facebook, and Microsoft have used user testing to enhance users’ experiences, produce a better product/service, and increase conversions. Some eCommerce product SEO advantages of remote user testing include:

    Low-cost and rapid. We urgently want input! In real-time, we need to know what works and what doesn’t. Remote user testing enables rapid feedback by removing the requirement for a specific location, complex equipment, and additional employees to perform the test. Because remote user testing involves less equipment, the cost of running a test falls considerably.

    2. Secret number two is to do phone interviews. User interviews may be an excellent technique to elicit your users’ information and truly understand the “why” behind their behaviours. Interview individuals who have just passed your finish line whenever feasible; for example, if you charge for your product, the finish line is when customers start paying.

    People who have recently switched to you have an emotional recall of the process they went through to pick you – this is the “switching moment” information you’re searching for. When individuals join up for your product/website, they’re expressing optimism — they’re exposing themselves to the potential that the way they’ve been doing things hasn’t been so great.

    Conducting phone interviews helps you to learn more about the context of your users’ intentions. With this SEO knowledge, you’ll be able to improve user onboarding and, as a result, increase eCommerce SEO conversions.

    3. Educating your customers. How can I educate my consumers to boost SEO User Experiences and conversion rates? Users continuously look for the right information and require it at the right moment; it is shown with related blog articles after reading a blog post. Is that enlightenment or SEO conversion? Both! “Education is the process of diminishing user anxiety, gaining user trust, and establishing the value of a product in the user’s mind”.

    Users should be educated on your landing pages. A user needs to know about the product, it’s worth, benefit, and purpose – when creating this type of copy, try to think about ‘what’s in it for me?’ Educating a user is the most effective SEO technique to convince them. Users are empowered by knowledge to act, modify their behaviour, and change their opinions. Produce high-quality eCommerce SEO audits to empower the user.

    4. Onboarding is a fourth-level secret. Each new sign-up, user, and so on has a different notion of success; it’s your responsibility to make them feel like they’re on the right track. So, here is some low-hanging fruit for successful SEO user onboarding:

    Recognise the many roles that your product serves. Although you may have a project management solution, users utilise your marketing platform to increase productivity or enhance their remote working skills. These issues are addressed via the lens of project management, but there are several more applications for your product. Learn everything you can about them.

    Recognise what success looks like in each of these positions. People aren’t using your website/tool/product for using it.

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