SEO for e-commerce: How to improve Core Web Vitals?

SEO for e-commerce: How to improve Core Web Vitals?

Waiting is one of the sentiments that are put on the bank in which we are meeting. Time plays a key role for us, especially in the era of a fast-paced world. If you can’t keep up, you get left behind. In 2021, Google introduced a new ranking factor – time, and more specifically Core Web Vitals metrics. Find out how to use them to improve your visibility on the web.

What are Core Web Vitals?

Every website’s user experience is completely dependent on how well it functions, and how quickly it loads. Search engines put a strong emphasis on these two factors when rating sites—meaning that speed optimization can significantly improve your site’s search rankings. Also known as technical SEO, or performance marketing, optimization is essential if you want your site to appear at the top of Google search results. Follow our quick guide below to make sure your site performs better than ever! The indicators determine the loading speed of the page and its individual fragments. We are talking about LCP, FID, CLS. Each of them can be checked in the Google Search Console panel.

LCP – Largest Contentful Paint

This is a metric that helps you gauge how much of your web page is visible on screen without scrolling. Measuring it can give you an idea of whether or not your landing page is effective at getting its most important information onto screen quickly, allowing potential customers to know exactly what they’re looking at and judge its value immediately.

  • The best time is 2.5 seconds, within 2.5-4 seconds is correct, each above is rated negative and needs improvement.

CLS – Cumulative Layout Shift

The visual stability, CLS, of the page informs about the size of the shifts in the layout of the website while it is loading. These are situations where the user clicks on the selected item, but a time error causes the page to redirect him elsewhere.

  • The appropriate result should be 0.1, in the range – 0.1-0.25 is correct, and above negative. Then you need to change the multimedia dimensions, update the CMS or install the plugin.

FID – First Input Delay

This is a technical factor, measuring how long it takes from when a user enters a search query until that information is sent from their device and processed by your server. A slow FID will not only cause frustration in your users (i.e., lots of buttons being pushed), but can also decrease conversion rates by lowering trust in your website’s perceived speed and responsiveness.

  • The optimal time is 100 milliseconds, the correct result is in the range of 100-300 ms, unfortunately above it is negative.

How to analyze Core Web Vitals? Speed measuring tools

The first thing to do is analyze your Core Web Vitals. Check how much time it takes to load your home page and check if you can see an offline message on Safari or Chrome. The smaller both numbers are, the better. Fix any technical issues right away with a technical SEO audit of your site. A proper web-audit tool will help you find these technical issues and show you step-by-step how to fix them in an easy-to-understand way.

GTMetrix

A more advanced page load evaluation program that provides two types of data after analysis: Performance Score and Structure Score. The biggest advantage of this tool is the time assessment of each loading element of your website, so we know which one needs improvement.

PageSpeed Insights

An extremely easy-to-use tool that will allow you to test the speed of our website, including Core Web Vitals indicators. With its help, we will receive a report on the results and tips on how to improve them.

How to optimize Core Web Vitals?

Do you want better rankings? Do you need more visitors on your website? The Core Web Vitals will help optimize your technical SEO, making it easier for search engines to index your site and crawl it in a consistent manner. It’s not as hard as you think! We can break down each of these vitals into actionable tasks that take less than an hour to complete. Let’s get started!

Compress the content

The first method is to reduce the amount of data transferred. Thanks to this, you will save space on the server and thus become faster. Remove unused plug-ins and add-ons, then edit the .htaccess file.

Compress the images

Reduce the size and size of your images. By compressing the files, you will not lose their quality, and the UX level will improve in terms of speed.

Minify CSS

Remove unnecessary characters from the HTML source code. Spaces, enters, numbers, special characters. Thanks to this, the browser will capture the necessary data faster.

Take advantage of lazy loading

This method will allow you to load graphics on the page only when it is necessary. The rest will be postponed as you scroll.

Change your hosting

In a no-win situation, it may turn out that the only way is to change your hosting. This is due to the problem of sharing the server with other parties.

To sum up in closing

Technical SEO is hugely important for e-commerce sites. Being able to optimize your site properly gives you a huge advantage when competing against other stores on Google’s search engine results pages (SERPs). There are lots of ways you can do it, but understanding what works best will require some technical expertise. You’ll have to ask yourself, What does Google expect from an e-commerce store? That question will give you an idea of how to optimize your SEO efforts.

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iCEA Group
Category: SEO
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