Squarespace SEO Services

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    Search engine optimization for Squarespace is a significant undertaking, but it’s one you can’t escape if you want to rank at the top of the search engine results pages. Every website component counts, from the proper layout to Google My Business, dwell time and alt text. You may have some knowledge of Squarespace SEO and content marketing. We have a track record of successfully optimising Squarespace sites for organic SEO and local visibility. With our Squarespace SEO tools and extensive knowledge of Squarespace layouts and CMS, we’ll send your website rocketing up the search engine ranks, leaving you free to focus on delivering an excellent product or service.

    What is Squarespace SEO?

    Squarespace SEO optimization is a broad word that refers to all your activities to ensure that your website meets the requirements of search engine algorithms. These algorithms consider a wide range of precise criteria when sifting through web pages – over 200 in Google’s case. They interpret your Squarespace site differently than a website built with WordPress or Wix. As a result, you must understand everything that goes into optimization to obtain the most outcomes from your Squarespace SEO efforts. You also need to stay up with the ongoing creation of new techniques and tricks in today’s fast-paced and ever-changing landscape. Some SEO components are technical, while others necessitate significant creative output, necessitating a particular skill set to get it right.

    How to improve SEO for Squarespace?

    There are two sorts of search engine optimization when it comes to Squarespace sites. On-page SEO, for example, comprises all coding, backlinks, landing pages, your blog, page speed, design, and navigation. Off-page SEO includes things like Google My Business (Google Maps/Google Local), guest posting, social media posts, and brand mentions, among other things.

    On-Page SEO Checklist

    Make sure you’re using HTTPS (SSL certificate) and HSTS.

    Using a range of tools, optimise your website for speed. If you have videos on your site, we can help you apply compression techniques, get the fonts right, try out the AMP format (if appropriate), reduce DNS lookup time, and ensure Vimeo and YouTube settings are accurate.

    You’ve probably heard how important Squarespace SEO keywords are, and they can’t be understated. However, few people know the careful balance of keyword strings that Google’s algorithm now requires for ranking websites. In addition to the keywords themselves, ranking difficulty, search traffic, and a slew of other criteria all contribute to effective keyword utilisation.

    Dwell time is a relatively new but critically significant aspect of on-page Squarespace SEO optimization. This implies that the content must be interesting enough to keep the reader’s attention. It also means that you should include a lot of internal connections and a navigation layout that makes it simple for leads to convert.

    • If a 301 redirect is required, make sure it’s in place.
    • URLs should be optimized.
    • Title tags must be formatted correctly on landing pages, product pages, and blog sites.
    • Make proper use of the H1, H2, and H3 formats.
    • For SEO, meta descriptions must be adjusted for each sort of page on your Squarespace site.
    • Search engines use image file names, title tags, and alt tags on images to categorise web pages.
    • Rich snippets with schema markup.

    In today’s competitive internet industry, content marketing is critical. You’ll fare better in the search engine results if you write in-depth and insightful pieces about your sector that give value to readers. Backlinking, keyword utilisation, and high-quality content writing are used to accomplish this.

    Internal linking is extremely important for the consumer experience, and Google highly values it. External linking improves the quality of your page in the eyes of search engines–but only if you connect to the proper sites.

    Off-Page SEO Checklist

    • Make sure that Google Search Console and Bing Webmaster Tools have received your XML sitemap.
    • Sign up for Google My Business (GMB) to get your site into the local park.
    • This is the section beneath the Google Map of a local search result where three local businesses display.

    As you can see, optimising your Squarespace website SEO for search engines requires quite a bit of effort. We recognise the need for small businesses to be resourceful and innovative, so we relieve you of this burden and allow you to focus on your consumers. We don’t just keep to the basics regarding SEO; we also provide unique Squarespace SEO services.

    Are you looking for help with SEO for your Squarespace website?

    Squarespace was created as a blogging platform, but it has flourished as a famous website builder. It is now home to around 2 million websites, including popular websites like Shutterstock and Science mag. Squarespace is already an SEO-friendly platform equipped with various advanced features. However, we have included a few more Squarespace SEO tips that you can follow to improve your site’s ranking.

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    How can you improve Squarespace’s SEO even more?

    • Build natural and relevant backlinks to generate more relevant traffic. Do not buy backlinks, as it can negatively harm your website. Go for guest posting, industry publications, podcasts, and influencer marketing.
    • Reduce the file size of your images to fasten the loading speed of your page. A slow loading speed will make your audience choose your competitor’s website over yours to save time.
    • Do thorough Squarespace SEO keyword research and use long-tail keywords. Add relevant keywords in your title, meta description, and content without stuffing them. Analyse which keywords are working for you the best using Google Search Console.
    • Regularly post high-quality content on your website. Posting content consistently will update your website with fresh content. Your content’s usefulness and relevance will ensure your audience suggests your website to others.
    • Create a user-friendly website. An excellent website architecture will enhance the User Experience, making them more likely to return. Make sure your audience doesn’t get lost while searching for anything on your website.

    Squarespace is packed with numerous easy-to-use SEO features. However, you need to know how to code to enable advanced features. If you know, coding Squarespace website SEO is perfect for you.

    Is Squarespace SEO-friendly?

    Everyone says SEO is the most important factor when choosing a website-building platform. But why is that? Well, what’s the point of having the most amazing content, products, or services if you will not have any site visitors.

    So, SEO is the one factor that must not be overlooked while choosing a website builder. But if you’re here, you must be wondering if Squarespace is a good choice for the SEO factor. Anyone familiar with the Squarespace platform would tell you yes. This article will tell you all you need about Squarespace’s SEO.

    SEO features available on Squarespace

    Squarespace has numerous SEO features on it that will benefit you a great deal. However, consider these few but most important features for now.

    • Meta title and description: Every page and post has a configuration section where you can write a meta title and description before the launch of your site.
    • Custom URLs: Squarespace SEO website generates URLs based on the page title and gives you the option to change them in the page configuration section before the launch of your site.
    • Mobile-friendliness: Every Squarespace template comes with a mobile-friendly version. And an even better fact is that you don’t have to consider enabling this feature. Squarespace search engine optimization will take care of that.
    • Fast loading speed: Squarespace’s websites are almost always live. No platform can give you absolute assurance, but Squarespace comes close to perfection. They give a better User Experience because of their faster loading speed.
    • Google tools: You can integrate tools like Google Analytics and Google Search Console with your Squarespace website SEO. These tools will let you see the performance of your site and view data about it. You can integrate these tools after launching your site.
    • Social media integration: You can add over 30 social media networks before launching your Squarespace website. This will benefit you by letting you promote and grow your brand on the social media of your choice.

    How does SEO on Squarespace work?

    While the ranking factors used by search engines like Google, Bing, and Yahoo are kept secret and change regularly, we incorporate all known SEO best practices into every Squarespace site. We’ve adopted different tactics to assist your site in appearing in search engine results as the host of millions of websites for over a decade.

    Squarespace takes care of the technical aspects of your site, so you won’t have to look for plugins or delve into the code. Even the most beautiful website will be useless if no one visits it. Optimising a website so your target audience may find it quickly is known as SEO. Squarespace SEO is all about making your Squarespace website search engine friendly.

    SEO plugins like Yoast may be known to you if you’ve used other website builders like WordPress. Unfortunately, Squarespace does not support those. Other site builders, such as Wix, have limited SEO capabilities, making it difficult to boost your rating. The good news is that Squarespace includes a plethora of advanced Squarespace SEO tools. Every Squarespace site has several SEO-friendly features.

    Site Map

    Squarespace creates and links a sitemap.xml file that enumerates and prioritises all URLs and image information on your site for optimal indexing.

    SSL Certificates

    When connected and pointing to Squarespace websites SEO, all Squarespace Domains and third-party domains come with free SSL certificates. Sites that aren’t SSL-secured may be punished in search engine rankings. Therefore this is an SEO best practice.

    Clean HTML Markup

    Squarespace creates pages with clean HTML markup that search engines can index. HTML does not need the use of the h1> and h2> elements. Simply choose a heading style, and the tags will be generated for you.

    Automatic tagging

    Images have good alt and title tags, which help search engines index them better. All page meta tags and RSS feed link tags are produced automatically. Alt tags are used to replace image descriptions.

    Clean URLs

    Your site’s pages and collection items have static URLs that search engines can easily index and read.

    Automatic Redirects

    Squarespace SEO will redirect users and search engines to a principal domain and utilise rel=”canonical” to repair these references if you have numerous domains. Visit multiple domains and SEO to learn more. Your built-in domain is hidden from search engine results if you select a custom domain as your primary domain.

    Search engines and page descriptions

    Squarespace search engine optimization features sections for updating your site’s search engine and page descriptions. Depending on the search terms, these descriptions may display underneath your site title in search results.


    Accelerated Mobile Pages, or AMP, provide lightweight versions of web pages that load faster on mobile devices. AMP collaborates with Google to optimise mobile search results.

    Google rich image search for products

    Squarespace website SEO organises product data so that Google can provide more detail in rich search results. The product name, an image of the product, a description, a price range, availability, and a URL can all be found in the search results.

    Built-in Mobile Optimization

    The HTML meta>tags in a site’s code assist search engines in recognising the titles and page descriptions of a site. Depending on what site visitors are looking for, meta titles and descriptions may display in search results. From these Squarespace SEO settings, it adds meta tags to your site automatically:

    • SEO Titles: Creates meta title tags for individual pages and collection objects for SEO purposes.
    • SEO Description: Creates meta description tags for specific pages and collection items in Squarespace SEO descriptions.

    Other metadata, such as picture names and publication dates, add context to your material and make it easier for users to use your site.

    Search Keyword Analytics

    Search phrases that bring visitors to your site from Google, Bing, and other search engines can be seen in the search keyword panel. Understanding which search terms drive the most traffic to your website might help you focus your content and enhance your search methods.

    Structured data

    Google uses structured data to classify and analyse pages and their content. Squarespace uses the following approaches to generate structured data automatically:

    Event Local Business Organization Product Website Blog Post

    It is not possible to change or delete this information.

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    Squarespace vs Shopify – main differences

    On the face of it, both the tools- Squarespace and Shopify might look similar as they help create a site and sell the products and services online. But when it comes to the history, purpose, pros, cons, features, and pricing, they are completely different from each other. Here in this guide, you will see the main differences between Squarespace and Shopify.

    Squarespace vs Shopify: History and Purpose

    Comparison between Squarespace SEO and Shopify based on history and purpose:


    Squarespace is older than Shopify, founded in 2013 in New York. It was initially created as a solution that helps users to build and maintain content-based websites. At least for ten years, Squarespace existed only as a website builder until the company launched the Squarespace Commerce section in 2013.


    Shopify was founded in the year 2016 in Ontario, Canada. It was initially created as a solution that helps users to make an online store. When we shift our focus to e-commerce, it can be concluded that Shopify is much older than Squarespace as it hit the ground running immediately after its launch, making it a 12 years older veteran in e-commerce hosting.

    Squarespace vs Shopify: Pros and Cons

    Comparison between Squarespace and Shopify based on pros and cons:

    Squarespace SEO Pros

    • Focused on a wide range of designs implying users can have access to numerous attractive Squarespace templates
    • Equipped with a lot of instructions making it easy to use
    • Offers the option of integration with offline selling
    • Budgeted companies can have access to good pricing options

    Squarespace Cons

    • There is no app store for extensibility
    • Payment options provided by Squarespace are limited
    • Selling options are limited

    Shopify Pros

    • Best for e-commerce as it offers a wide array of amazing shopping features.
    • Offers excellent customer support by providing options for live chat and email
    • Provides access to lots of premium and variety of options of the amazing templates
    • Users can use Instagram and Facebook as multichannel selling platforms

    Shopify Cons

    • It is vital to pay transaction fees unless using paying with Shopify payments
    • The cost adds up depending on the chosen tools and applications
    • It usually takes longer to get used to Shopify compared to Squarespace

    Squarespace vs Shopify: Pricing

    Comparison between Squarespace SEO company and Shopify based on their pricing:

    Regarding pricing, Squarespace and Shopify have different packages offering varied price structures that suit the requirements and budgets of different companies.

    Squarespace Pricing

    Squarespace provides four different pricing options. Two are categorised as “online stores,” and the remaining two are categorised as “websites.”

    Under “online store,” users can have access to the following options:

    • Basic at $26 per month when chosen to pay annually or $30 when chosen to pay monthly.
    • Advanced at $40 per month when chosen to pay annually or &46 when chosen to pay monthly.

    Under “websites,” users can have access to the following options:

    • Personal at $12 per month when chose to pay annually or $16 when to pay monthly.
    • Business at $18 per month when to pay annually or $26 when to pay monthly.

    Shopify Pricing

    While Squarespace SEO provides only four pricing options, Shopify provides an extra option to its users. There are, in total, five pricing options provided by Shopify to the users.

    • Shopify Lite at $9 to be paid monthly.
    • Basic Shopify at $29 to be paid monthly.
    • Shopify at $79 to be paid monthly.
    • Advanced Shopify at $299 to be paid monthly.
    • Shopify plus for large enterprises starting at $2000 to be paid monthly.

    Squarespace vs Shopify: Features

    Comparison between Squarespace and Shopify based on their features:

    • Creating and designing an e-commerce store

    Squarespace provides more varieties when it comes to attractive templates compared to Shopify. Squarespace is perfect for those looking for high-quality ready-made themes with clear images. At the same time, Shopify offers extensive artistic functionalities.

    • Facilitating e-commerce process

    While Squarespace offers a simple e-commerce process, Shopify provides a wide array of more advanced e-commerce features.

    • Shipping and inventory management

    Squarespace website SEO allows users to amend their shipping fees according to weight or country. And from an inventory management point of view, Squarespace provides simple processes.

    Shopify provides more fantastic shipping and inventory management experience. Everything required by users is seamlessly embedded within the solution, including printable shipping labels, NHL integrations, drop-shipping tools, etc.

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    When would you pick Squarespace and when WordPress for your brand’s website?

    What is Squarespace?

    Squarespace was originally started as a blog hosting service, but now it has become a popular website building platform. It is home to around 2 million websites, including Shutterstock and Science mag.

    What is WordPress?

    WordPress is the most popular CMS and is widely used by individuals and organisations. Currently hosting over 30 million websites, The New York Times and Bloomberg are some of the most famous websites hosted by the platform.

    There are two versions of WordPress – WordPress.com, the hosted solution, and WordPress.org, the self-hosted, open-source solution. We will be comparing Squarespace and WordPress.org in this article to understand the best platform for your website better.

    Features that make a difference:

    • Ease of use: Squarespace SEO website is the best choice for true newbies and those who don’t have any idea about coding. However, WordPress is more powerful and apt for those who know how to code and want better control over their website.
    • Pricing: Squarespace has different plans ranging from $16 to $54 per month for different users. WordPress isn’t a completely free platform either. You can download and use it, but you would still have to pay for a domain, security, plugins, etc.
    • Templates and themes: WordPress has thousands of templates to choose from. Meanwhile, Squarespace offers only a few hundred. But Squarespace templates offer more high-quality designs and are easy to customise.
    • SEO: Squarespace offers numerous SEO features, and so does WordPress. However, the choice of platform would completely depend on the user and the type of website they’re building.
    • E-commerce: Both platforms are good for building e-commerce websites for different users. Squarespace SEO is perfect for small businesses because of its minimalism, simplicity, and one-stop solution approach. WordPress is a better choice for medium to large-scale businesses offering more flexibility and adaptability.
    • Blogging tools: Squarespace is a great blogging platform with reliable built-in blogging tools, but WordPress still emerges as a winner. WordPress allows you to use tags and categories more flexibly and is the best content management and blogging tool.

    Reasons to use Squarespace SEO

    • Squarespace is easy to set up and use and lets you manage multiple aspects of a business through only one platform.
    • Squarespace SEO takes care of your website’s security while you have to protect your website yourself on WordPress.
    • A better option for those who want a simple and elegant website developed quickly.
    • Features like e-commerce, video-making apps, themes, etc., are already included in Squarespace, unlike WordPress.

    Reasons to use WordPress

    • A more flexible platform than Squarespace, where you can build any type of website with a much better technical SEO setup.
    • A wider range of templates is available on WordPress compared to Squarespace.
    • A much better option for creating multilingual and multi-regional websites.
    • WordPress comes with a more sophisticated Content Management System and a wide range of plugins to help you add more functions to your website.
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